This story begins with a daughter named Willow.

When Luke first became a dad, he couldn’t find organic baby skincare that felt truly safe. So he built it. Willow by the Sea was born out of that need, 100% certified organic, waterless skincare made for newborns and new mums. Since then, it’s been trusted by over 150,000 families across Australia and the world.

A few years later came Indie, his second daughter. Wild, surf-loving, and sensitive-skinned. Indie inspired something new: a sunscreen brand that could meet modern skin needs while holding the same standard of purity, design, and soul.

Indie Paradiso was created for the life you live, beach days, school runs, morning swims, afternoons on the deck. It’s made for those who want sunscreen that doesn’t sting, clog, or compromise.

The same heart behind Willow by the Sea powers everything we do at Indie Paradiso. We believe in safe ingredients, real storytelling, and never cutting corners. But we also believe in the feeling of salt on your skin, SPF that melts in like moisturiser, and branding that makes you smile.

Two brands, one mission: to help you care for your skin like it matters. Because it does.