If you care about your skin, and the way it looks long-term, sunscreen isn’t optional. It’s essential. And not just for the beach.

In recent years, there’s been a quiet but powerful shift. More women are wearing SPF on their face every day, not just when they’re at the beach or on holidays. Why? Because it’s one of the most effective ways to protect skin health and preserve youthful glow.

UV exposure is responsible for up to 90% of premature skin ageing. That means fine lines, pigmentation, texture changes, all driven by daily sun exposure, even when it’s cloudy. SPF is your first line of defence.

That’s why we created Indie Paradiso Daily Face Tinted SPF, a mineral sunscreen designed to slot seamlessly into your everyday routine. It’s lightweight, breathable, and designed to sit beautifully under makeup (or wear solo on makeup-free days). No pilling, no shine, no irritation.

Because when SPF feels like skincare, you’ll actually wear it. And when you wear it, your skin stays protected, brighter, and healthier over time.

Mineral SPF isn’t just better for sensitive skin, it’s better for the long game. Non-nano zinc sits on the surface, deflecting damage without clogging or absorbing.

So if you’re building a routine that prioritises glow over guesswork, start with SPF. Every day. Especially the ones that seem harmless.

Your skin 10 years from now will thank you.